Website for therapists: what to include, what to avoid and how to protect privacy

Your licence or registration number, in plain sight

In most countries, practising as a psychologist or therapist requires a licence or registration with a professional body, and anyone can check it. Put your number in the credentials section, next to your degree or specialism: it’s the first thing people comparing therapists look for. The same goes for physiotherapists and dietitians.

What you treat and how you work

List the reasons people come to you in their words, not textbook terms: “anxiety and panic attacks”, “grief”, “relationship problems”, “self-esteem”. Then your approach (CBT, systemic, EMDR…) explained in one simple sentence, and what the process looks like: first session, assessment, approximate number of sessions and review.

Online and in-person therapy

Say clearly whether you see clients in person, online or both, with your address and hours. Online therapy widens your reach to the whole country, and to people living abroad who want therapy in their own language: if you offer it, make it visible on the first screen.

Fees and the first session

Give the price of a session and its length. If the first session or a fifteen-minute introductory call is free, say so: it lowers the barrier to getting in touch a lot. Put your cancellation policy in the FAQs.

A contact form that doesn’t ask for health data

The form is for arranging a first appointment, not for describing the problem. Ask for a name, email or phone and how they prefer to be contacted, and keep the message free and short. For health professions, the QRprofessionals form tells people not to share health information: that’s for the session.

Messages arrive in your contact dashboard, which only you can see. There you mark who you’ve replied to and note when to follow up, without mixing it up with your personal WhatsApp.

Client testimonials: handle with care

Testimonials build trust, but in therapy it isn’t always wise to publish them: many clients don’t want anyone to know they’re in therapy, and professional codes of ethics ask for caution with advertising. If you use them, only with explicit permission, without identifying details and without promising outcomes. Otherwise switch the section off: your credentials and FAQs do the same job.

Create your therapist website for free

Open the editor and choose “Psychologist”: you’ll start from an example psychologist website, with the sections in the order that works best in health, and you’ll only need to change the text. It’s free, with no card and no ads. For what it shares with any profession, see what a professional website needs.