Personal trainer website: what to put on it to win clients
People looking for a personal trainer want to know three things: whether you’ll understand their goal, what it costs and whether you’re nearby or they can train online. A website that answers all three wins more clients than one full of gym photos. Here’s how.
The first screen: your niche, not “personal trainer”
There are plenty of trainers; your niche is what sets you apart. “Strength and mobility for over-50s”, “Fitness test prep for firefighters”, “Postnatal training”: say it in the headline and use a photo of you training someone, not posing. The main button should lead to booking the trial session.
Services, packages and the trial session
- Trial session or initial assessment, free or discounted: first on the list.
- Single sessions, with duration and price.
- Packages of 4, 8 or 12 sessions, with the price per session so the saving is obvious.
- Partner or small-group training.
- Online plan with check-ins, if you offer it.
How you work: your method in four steps
Explain what happens after someone gets in touch: an assessment (injuries, goal, availability), a plan, the sessions and a progress review. Four short steps remove the fear of “not knowing what I’m in for”, which holds back a lot of people who have never had a trainer.
Results and reviews that persuade
“Great trainer” doesn’t persuade; “At 52 and with a herniated disc, I’m running pain-free again after four months” does. Ask your clients for one sentence with their starting point and their result, and add their name and goal. If you have photos from sessions, with their permission, they go in the gallery.
Who it’s for (and who it isn’t)
A section with two short lists saves many conversations: “It’s for you if you’re starting from zero, coming back from an injury or get bored training alone”; “It’s not for you if you want a dramatic change in two weeks”. People who fit feel understood and get in touch.
Qualifications, area and online coaching
List your qualifications (a sports science degree, personal training certifications) and years of experience. Then where you train: your studio, at clients’ homes and in which areas, outdoors or online, with your hours. People outside your area need to see straight away whether they can hire you online.
Make sure no message gets lost
Ask on the form which service they’re interested in, so you can reply with a proposal straight away. In the contact dashboard you mark who you’ve replied to, who has become a client and who to follow up with on Monday: that’s the difference between having leads and having clients.
Create your personal trainer website for free
Open the editor, choose “Personal trainer” and you’ll start from a trainer website already written that you only need to adapt: your services, prices, photo and reviews. It’s free and publishing it takes an afternoon. For what it shares with any profession, see what a professional website needs.
Frequently asked questions
What should a personal trainer website include?
Your niche, services and packages with prices, a trial session, your method, reviews with results, qualifications, your area or online, and a form.
Should I put prices on my trainer website?
Yes, at least “from”: it filters out people who can’t afford you and reassures those who can. Show packages with the price per session.
How do I get clients as a personal trainer with a website?
Share the link on Instagram and WhatsApp, put the QR code on cards and at the gym, and reply quickly to every form message.
How much does a personal trainer website cost?
With QRprofessionals, nothing: designing it, publishing it and the contact dashboard are free.
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